Charities, Music

Develop social media content plan for music charity


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Project timing: 1-3 months
This Music Foundation is a charity that recognises gifted people and helps find them security and stability in the classical music world. They are a very small charity and need help to improve their social media activity so they can grow their following and in turn attract more fundraising opportunities. They need to raise awareness of the great work they do. This project will mean the charity has regular, engaging, and relevant social media activity.

Final product

As part of this project you will need to:
• Assess the social media accounts the charity has (or doesn’t) and make recommendations for what they need to do to improve
• Set-up a cloud-based filing system where all of the work you do can be stored (google drive or something similar)
• Collate and organise any content the charity already has that could be used for social media (photos, videos, stories etc)
• Assess the collateral available and identify gaps and recommend how they can be filled
• Produce a 12-month social media content plan (needs to be relevant and take timings of other relevant activities into account that link with the charity’s work – music, classical, arts and culture etc)
• Create enough social media posts for 3 months for the charity to post on their various social media platforms (provide a plan alongside the posts to notify when posts should go out and on what platforms)
• Recommend or set-up any tools that will help the Charity manage their social media activity longer-term

Requirements for performers

Interested in the following: • Marketing and communications • Charity and social purpose activity • Music • Arts and culture
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