Retail & Consumer, Marketing

Contemporary jewellery international market research project


2 application(s)


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Project timing: 2 weeks
ten°cloudy is my London-based studio of statement leather accessories and costume jewellery with an emphasis on uniqueness and sustainability. I am Natasha Kerimova, the brand creator, the designer, and the maker behind ten°cloudy. Please, find the info at www.tencloudy.co.uk I want to explore the opportunities to expand my business into the German, American and Italian markets and understand how I best enter those markets.

Final product

As part of this project you will need to:
•    Find online international competitors (for example, via online catalogues of participants of interactional contemporary jewellery fairs)
•    Ideally find 10 competitors for each of the German, American and Italian markets – so 30 in total
•    A list of stockists for each of those competitors – both online and offline (galleries, contemporary jewellery boutiques, shops and design museum shops)
•    The categories of product are: Necklaces, Statement necklaces and brooches
•    Find the price of the products the competitor sells and note them down i.e in Euros or dollars
•    You only need to find brands/jewellers using mixed materials (things like fabric, wood, leather, plastic) – no fine metals like platinum, gold or gemstones.

Places to help you research:
•    There are international platforms that sell contemporary jewellery that would be a good place to look.
•    Also – if you look at the following in Milan Jewellery Week: Registration - Milano Jewelry Week and look at The Fab, Jewellery Drop and Artista

Requirements for performers

Interested in some or all of the following: • Fashion • Marketing • Arts and culture • Business development

1 application(s) submitted.

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