Retail & Consumer, Business & Management Studies

The Original Menu new product lunch in M&S shops


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Project timing: 1-3 months
The aim of the project is to add to the UK fastest growing market of ready-made meals a selection of vacuum packed, pre-cooked pancakes with various fillings (meat, chicken, cabbage, potato, cottage cheese, etc). The product does not exist on the market - no direct competition.

Final product

To analyse the market of ready-made meals in the UK retail, create a business plan with market growth estimation, new product impact on existing portfolio. The main purpose - to sell the idea to M&S with potential introduction to other retail chains.
USP definition.

Requirements for performers

Thorough M&S ready-made food market analysis based on market knowledge.
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